Traditionally ammonia is used in the dying process to open up the cuticle and deliver the color molecules into the hair. Inoa's oil based technology penetrates the cuticle without having to blast it open with the ammonia!!
The results are an odor free, gentle and more conditioning process. The color does not stain the skin, leaving your clients with that freshly colored ring around the scalp look ;) clients also love the fact that there is no itching during the process time!! All in all Inoa is a fabulous color line that I'm so happy to introduce to my clients!!!